"Good user research challenges, not validates 😏"
I believe in constantly learning new tools and technologies to enhance my workflow. AI, in particular, accelerates ideation and prototyping, enabling me to deliver better solutions faster.
Scenes from Behind the Screens
Lead Product Designer
Brawn Power
Aug 2025 - Present
Led the end-to-end redesign of the booking and lead-generation journey, using a foundational, system-led conversion model that increased booking completion and lead conversion by 40%.
Senior User Experience Designer
Ultimat Performance
2023 — Aug 2025
Improved acquisition design to boost conversions and sales, enhanced iOS onboarding and renewals to drive retention, and created an AI food search to increase engagement.
Lead Product Designer
ConnexOne
Nov 2019 - Fed 2020
Designed SaaS software for B2B2C AI and omnichannel work products, implementing a scalable design system. Focused on core workforce pricing tools, enabling teams to monitor calls, optimize processes, and improve call center performance rates.
Senior User Experience Design
ThinkMoney
Feb 2021 — Dec 2017
Designed inclusive experiences for customers without traditional bank access, improving onboarding and financial education, while ensuring consistency through a robust design system.
BA Hons Degree Graphic Designer
Southapton Solent University
Graduated 2014
Professional Diploma
UX Design Instutiude
2020
