WHAT I ENJOY
Crafting experiences and systems that support business goals and improve how people work.
"Good user research challenges, not validates 😏"
"Good user research challenges, not validates 😏"
At the center of every new project it's understanding the problem spaces, that users face. Aligning this with business goals is key, before diving into solutions mode.
Scenes from behind the screens
Speaking with users
Aligning with stakeholders, users, customers defining business goals and user goals.
Speaking with users
Aligning with stakeholders, users, customers defining business goals and user goals.
Speaking with users
Aligning with stakeholders, users, customers defining business goals and user goals.
Understanding pain points
Evidence driven approach workshops mapping the service E2E
Understanding pain points
Evidence driven approach workshops mapping the service E2E
Understanding pain points
Evidence driven approach workshops mapping the service E2E
Opportunity mapping
Metric driven, opportunities that can help the journey and drive objectives
Opportunity mapping
Metric driven, opportunities that can help the journey and drive objectives
Opportunity mapping
Metric driven, opportunities that can help the journey and drive objectives
Solution testing
Using Figma and AI tools to test concepts, and get feedback on solutions.
Solution testing
Using Figma and AI tools to test concepts, and get feedback on solutions.
Solution testing
Using Figma and AI tools to test concepts, and get feedback on solutions.
Tools I love using

Spline
Place to design and collaborate in 3D

Spline
Place to design and collaborate in 3D

Spline
Place to design and collaborate in 3D
OUTSIDE OF WORK
OUTSIDE OF WORK
Rowing & Women's health
Rowing & Women's health
Agecrofts Rowing Club | 2022
Agecrofts Rowing Club | 2022
Womens Development Vice Caption 2025
Womens Development Vice Caption 2025
Women Health Adocate & Support for Endometrotis
Women Health Adocate & Support for Endometrotis
ARTICLES
ARTICLES

The vibe coding conversation is missing something important
The vibe coding conversation is missing something important
Vibe coding is everywhere — but the conversation around it is skipping the part that actually matters most.
Vibe coding is everywhere — but the conversation around it is skipping the part that actually matters most.

The human thread in an AI-powered service world
The human thread in an AI-powered service world
As AI reshapes services, the human thread running through them matters more than ever — not less
As AI reshapes services, the human thread running through them matters more than ever — not less

What product design can learn from service design
What product design can learn from service design
Product design has a lot to learn from service design — starting with how we think about the whole journey.
Product design has a lot to learn from service design — starting with how we think about the whole journey.
Want to connect?
Find me on LinkedIn, ADPList, or email me
SLC Design Consultancy Ltd | Company No. 16946286 © 2026 SLC Design Consultancy Ltd. All rights reserved.
Want to connect?
Find me on LinkedIn, ADPList, or email me
SLC Design Consultancy Ltd | Company No. 16946286 © 2026 SLC Design Consultancy Ltd. All rights reserved.









