HOW I DO THINGS
Some of the ways I've improved experiences and made a meaningful difference to users and the business.
ACQUSIITION
Driving booking growth by 43%
The process of booking a personal training consultation felt disjointed and frustrating for any new prospect or returning client.
SERVICE DESIGN
Implementation of gym onboarding service
Existing solutions limited gym operations and sales efficiency. We developed a a new service to manage bookings
PRODUCT DESIGN
Increasing experience and retention
Streamlined a manual, fragmented renewal process to boost retention and CLV.
