Lead Service Designer (contractor)
Jagular Land Rover
Feb 2026 - Present
Leading a service-led approach across Range Rover Bespoke in collaboration with the House of Craft team, developing a luxury customer experience while improving operational efficiency.
Lead Product Designer
Brawn Power
Aug 2025 - Present
Led the end-to-end redesign of the booking and lead-generation journey, using a foundational, system-led conversion model that increased booking completion and lead conversion by 40%.
Senior User Experience Designer
Ultimate Performance
Jan 2022 — Aug 2025
Improved acquisition design to boost conversions and sales, enhanced iOS onboarding and renewals to drive retention, and created an AI food search to increase engagement.
Lead Product Designer
ConnexOne
Nov 2019 - Feb 2021
Designed SaaS software for B2B2C AI and omnichannel work products, implementing a scalable design system. Focused on core workforce pricing tools, enabling teams to monitor calls, optimize processes, and improve call center performance rates.
Senior User Experience Design
ThinkMoney
Feb 2021 — Dec 2021
Designed inclusive experiences for customers without traditional bank access, improving onboarding and financial education, while ensuring consistency through a robust design system.
Senior UX/UI Designer
Desap
November 2019 - October 2018
Led UX/UI design across the Desap product portfolio, creating user-centred digital experiences that improved engagement and customer satisfaction.
BA Hons Degree Graphic Designer
Southapton Solent University
Graduated 2014
Professional Diploma
UX Design Institute
2020
